Snaggletooth Pets Privacy Policy.

Last updated: April 21, 2026

Hi there, and welcome. Before we
get into the legal bits, we want to say this: we genuinely care about your
privacy, and we want to be upfront about what we collect, why, and what you can
do about it. The short version is: we only collect what we need to run our business,
we don't sell your data to random third parties for profit, and you have real
rights over your information. If you need any help or have any questions, reach out to us at help@snaggletoothpets.com.

This Privacy Policy describes
how Snaggletooth Pets (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.snaggletoothpets.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, ambassador, affiliate, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take
any other steps required by applicable law. Material changes will be communicated through a notice on our Site or, where required, by email.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

•      Basic contact details including your name, address, phone number, and email.

•      Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

•      Account information including your username, password, and security questions.

•      Shopping information including the items you view, put in your cart, or add to your wishlist.

•      Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

•      Product review and user-generated content, including photos, ratings, written reviews, and any other content you choose to submit through our reviews platform or social media tags.

•      Ambassador and affiliate program information, including your name, email, shipping address, social media handles, content analytics you share with us, payment/payout details, and tax information where required by law.

•      SMS/text messaging information, if and when you opt in to our SMS program in the future, including your mobile phone number and your consent to receive automated marketing messages.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies and Tracking Technologies

We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we use cookies, pixels, tags, software development kits (SDKs), and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, approximate location derived from your IP address, pages viewed, time spent on pages, referring URLs, and other information regarding your interaction with the Services.

We work with advertising and analytics partners — including Meta (Facebook and Instagram), TikTok, and Google — who use Cookies and similar technologies on our Site to help us understand how our Services are used, to measure the performance of our marketing, and to deliver advertising to you on other websites and platforms based on your browsing behavior. These partners may combine information they collect on our Site with information they collect from other websites and services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

•      Companies who support our Site and Services, such as Shopify (our ecommerce platform) and Klaviyo (our email marketing platform).

•      Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.

•      Our reviews platform, which collects and displays product reviews and associated information.

•      Our advertising and analytics partners (such as Meta, TikTok, and Google), who may share information about your interactions with our ads and Site.

•      Social media platforms, when you interact with us on those platforms, tag us in content, or use social login features.

•      When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

•      Providing Products and Services.

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and to enable you to post reviews.

•      Marketing and Advertising.

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message (where you have opted in), or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

•      Running Our Ambassador and Affiliate Programs.
If you participate in our ambassador or affiliate program, we use your information to onboard you, send you products, track referrals and sales attributed to you, calculate and issue commissions or payouts, communicate with you about the program, and comply with our tax and reporting obligations.

•      Reviews and User-Generated Content.

We use information you submit as product reviews or user-generated content to display that content on our Site and, where permitted, in our marketing.

•      Security and Fraud Prevention.

We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

•      Communicating with You.

We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

•      Analytics and Business Operations.

We use your personal information to understand how our Services are used, measure the effectiveness of our marketing, develop new products, and operate our business.

SMS / Text Message Marketing

We do not currently operate an
SMS marketing program. If and when we launch one in the future, the following
terms will apply:

•      By opting in to receive text messages from Snaggletooth Pets, you expressly consent to receive automated recurring marketing text messages at the mobile number you provide. Consent is not a condition of purchase.

•      Message and data rates may apply. Message frequency varies.

•      You can opt out at any time by replying STOP to any message. For help, reply HELP or email us at help@snaggletoothpets.com.

•      Your mobile phone number and SMS opt-in consent will not be shared or sold to third parties for their own marketing purposes. Phone numbers collected for SMS marketing are used only by Snaggletooth Pets and our SMS service provider for the purpose of delivering our messages.

A separate SMS Terms of Service will be posted at the time we launch the program.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may
also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites, including Meta, TikTok, and Google.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may
disclose your personal information to third parties for legitimate purposes
subject to this Privacy Policy. Such circumstances may include:

•      With vendors or other third parties who perform services on our behalf (e.g., ecommerce platform, email marketing, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping, reviews platform, and, in the future, SMS marketing providers).

•      With business and marketing partners, including Shopify, Klaviyo, Meta, TikTok, and Google, to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.

•      With ambassadors and affiliates, in connection with their participation in our program (for example, we may display an ambassador's name or handle publicly). We do not share other customers' personal information with ambassadors or affiliates.

•      When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

•      With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

•      In connection with a business transaction such as a merger, sale of assets, financing, or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have, in the past 12 months, disclosed the following categories of personal information and sensitive personal information (denoted by *) about users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Category:

•      Identifiers such as basic contact details and certain order and account information

•      Commercial information such as order information, shopping information, and customer support information

•      Internet or other similar network activity, such as Usage Data

•      User-generated content such as product reviews and photos submitted to our Site

Categories of Recipients:

•      Vendors and third parties who perform services on our behalf (such as ecommerce platform providers, email and SMS marketing providers, internet service providers, payment processors, fulfillment
partners, customer support partners, reviews platforms, and data analytics
providers)

•      Business and marketing partners

•      Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Category of Personal Information:

•      Identifiers such as basic contact details and certain order and account information

•      Commercial information such as records of products or services purchased and shopping information

•      Internet or other similar network activity, such as Usage Data

Categories of Recipients:

•      Business and marketing partners (including Meta, TikTok, and Google)

We do not "sell" or "share" the personal information of consumers we actually know are under 16 years of age.

User Generated Content

The Services may enable you to post product reviews, photos, and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone. We may also re-share this content (for example, on our social media channels or in marketing materials) where you have granted us permission to do so, such as by using a branded hashtag or tagging us.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Ambassador and Affiliate Program

If you apply to or participate in our Ambassador or Affiliate Program, we collect additional information in connection with your participation, which may include your name, email address,
shipping address, social media handles and links, content you share with us,
performance metrics (such as clicks, conversions, and earned commissions), and, where we issue payouts, payment and tax information (such as PayPal email or mailing address and, where required by law, a completed tax form).

We use this information to operate the program, ship you products, track referrals and sales attributed to you, calculate and issue payouts, communicate with you about the program, and comply with our tax and reporting obligations. Some information (such as your social handles or publicly posted content) may be visible to the public as part of the program. We do not share other customers' personal information with ambassadors or affiliates.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children under the age of 13, and we do not knowingly collect any personal information from children under 13. This is consistent with the Children's Online Privacy Protection Act (COPPA). If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. In general:

•      Order and transaction records are retained for at least seven (7) years to meet tax, accounting, and other legal record-keeping requirements.

•      Account information is retained for as long as your account is active, and for a reasonable period thereafter in case you choose to reactivate.

•      Marketing contact information (such as email subscribers) is retained until you unsubscribe or request deletion, plus a short period to process your request.

•      Customer support correspondence is typically retained for up to three (3) years for quality and dispute-resolution purposes.

•      Website analytics and Usage Data are retained according to the retention settings of our analytics and advertising partners.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are provided under laws including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and the comprehensive privacy laws of states including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Jersey, Tennessee, Minnesota, Maryland, New Hampshire, and Nebraska, among others. These rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

•      Right to Access / Know.

You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

•      Right to Delete.

You may have a right to request that we delete personal information we maintain about you.

•      Right to Correct.

You may have a right to request that we correct inaccurate personal information we maintain about you.

•      Right of Portability.

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

•      Right to Opt Out of Sale, Sharing, or Targeted Advertising.

You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of
your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.

•      Right to Limit and/or Opt Out of Use and Disclosure of Sensitive Personal Information.

You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

•      Right Against Profiling in Furtherance of Solely Automated Decisions.

Certain state privacy laws give you a right to opt out of being subject to solely automated decisions that produce legal or similarly significant effects. We do not currently engage in this type of profiling.

•      Restriction of Processing.

You may have the right to ask us to stop or restrict our processing of personal information.

•      Withdrawal of Consent.

Where we rely on consent to process your personal information, you may have the right to withdraw this consent at any time.

•      Appeal.

You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

•      Managing Communication Preferences.

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If and when we operate an SMS program, you may opt out by replying STOP. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the timeframe required under applicable law (generally within 45 days, with a possible extension as permitted by law).

We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third-party websites. To restrict Shopify merchants

that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

Notice of Financial Incentive (California Residents)

From time to time, we offer programs that may be considered "financial incentives" under California law, such as discounts or promotional codes in exchange for signing
up for our email or SMS list, or rewards for referring friends. By opting in to
these programs, you agree to the collection and use of your personal information (such as your email address, phone number, or order history) as described in this Privacy Policy. We have estimated in good faith that the value of your personal information to us is reasonably related to the value of the offer presented to you. You may withdraw from a financial incentive program at any time by unsubscribing from the relevant list or contacting us at help@snaggletoothpets.com. If you withdraw, you may lose access to the associated discount or reward.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection or consumer protection authority.

International Users

Snaggletooth Pets is based in the United States, and our Services are intended for customers in the United States. If you access the Services from outside the United States, please note that your personal information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Services, you consent to this transfer.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, email us at
help@snaggletoothpets.com or contact us at PO Box 491576, Los Angeles, CA,
90049, United States.